Lloyd v Google ruling could protect big tech – and smaller businesses

TECH MONITOR, November 2021

Google’s victory in an appeal against a class-action lawsuit could make it harder for privacy groups to pursue Big Tech – and smaller businesses – as this landmark ruling sets out a new precedent: to be entitled to compensation for “loss of control” of data, data subjects will now need to be assessed individually to assert they have indeed suffered material damage (i.e. a tangible financial loss or distress) as a result of that breach.